THE BUSINESS MIND MEMO
Interesting business insights, marketing strategies, and tactical tools - every weekend
QUOTES OF THE WEEK
MY BUSINESS MODEL FOR CONTENT CREATION
How do you stand out in a world full of entrepreneurs wrestling for customers’ attention? Having a well-built marketing strategy works. But how does your content creation fit into the different components of your overall marketing plan? If you’re having a hard time figuring out how to craft content that will help your target audience and inspire them to take action, this episode is just what you need. Stay tuned as Sharran breaks down his personal business model for content creation. When you can set your mind around building a business model, everything else falls into place.
“Consumption is everything. Transformation without consumption is just transaction.”
– Sharran Srivatsaa
0:00 Two words often used in the Srivatsaa household
2:50 Get to know Sharran’s ACT Model
3:45 The Homebase Outpost Model
4:15 What is a snackable content
5:45 The Attraction Phase = Call-to-Engagement
9:20 The Consumption Phase = Building Your Tribe
15:25 The Transformation Phase = Results in Advance
18:06 Delivering your core messages
25:00 The One Big Mistake people make
29:06 The essence of the ACT Model
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SOMETHING TO PONDER
WHAT FUELS THE HUMAN SPIRIT
Today I want to share something a top CEO taught me when I was 22 years old that changed my life…
“There is a secret to what drives human performance”…
Do YOU know what it is?
Let me tell you what he told me (and I think he’s right)…
There are 3 factors that drive human performance… in fact, they drive the human spirit…
This is done personally and privately…
And it is so important that if a day goes by without appreciation for us, we lose a piece of our human spirit.
This does NOT need to be complicated and in today’s world it has never been easier to send a quick email, text message, voice memo.
The effect this has had on both my personal and professional life has been profound. For that reason I would urge you to try applying this in both your personal and professional relationships…
Is there one person you could send a private message of appreciation to right now?
If you can think of one and you do this, chances are it will make their day!
This is such a potent driver…
Yet we as people just don’t do it very well.
Recognition is to stand on a mountain (be it by email, video, podcast, or in person) and publicly tell the story of someone’s greatness while they are present…
Announcing their accomplishment or contribution for all to hear.
It’s said that the feeling a person gets from this is so powerful a single instance of public recognition carries with them for as long as ten years.
Doing this can be as easy as opening up your social media, typing out a story of a friend’s accomplishment, tagging them and hitting send.
#3: CREATIVE FREEDOM
This final factor is the foundational component that fuels the human spirit.
People do NOT like being told what to do.
What we don’t mind is guidance – good leadership that can show us the right path.
I would caution you that (at least in my experience) expecting ANYONE to follow a regimented process step-by-step to create an end result is incredibly frustrating for that individual…
Especially if it’s a business partner, or client, and ESPECIALLY if it’s your spouse or child 😉
I don’t mind telling you… that when my CEO told me all this…
Tears ran down my cheeks.
Because I knew that if I just did more of these 3 things I would be a better person…
…a better leader, better manager, and better entrepreneur.
If there were any lesson I could share with my children to both apply and pass on to future generations it would be:
Appreciation. Recognition. Creative Freedom.
I actually talk about this in my 4-Week MBA series… if you don’t have that yet, you can get it for free:
Thanks for reading today…
Sharran “Appreciates You” Srivatsaa
CHOOSING COMFORT OVER SUCCESS IS HARD
Are you guilty of putting comfort ahead of success?
I see people do it all the time – they avoid making themselves or others feel uncomfortable to avoid conflict…
And if you’re reading this, I hope this can serve as a stark reminder that placing comfort over success simply leads to BAD results.
And this applies to me as well.
Because as much as I love the people I work with and push them to be great, I also expect them to treat me the same way.
To be as great as we could be, we all need to be more caring and tougher on each other – it’s the best way to move forward and productively grow as a unit.
By caring more deeply for each other, the tougher we all could be for one another.
It can serve as a deeply enriching pattern that creates better performance and greater rewards.
Just imagine going through the toughest experiences in your life with the people you care deeply about…
People who care just as deeply about you and are working just as hard for the same mission…
You’ll be able to look back at those challenges as culture defining moments – steps that help build a powerful community with a shared mission.
So how much value do you place in creating deep and meaningful relationships with those you work with?
Think for a moment how important this is to you, and whether you’ve taken the action to make it your reality.