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Let’s talk about proposals–the one word in marketing that seems to put so much pressure on you and gives so much power to the client. But it doesn’t have to be that way. In this quick episode, Sharran talks about his simple process of approaching proposals. Once you understand this, you’ll be surprised at how you wouldn’t have to write down another proposal again, and you can just focus on providing results for your clients. In under 10 minutes, you can shift the way you think about RFPs, which will significantly change the course of your business.
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“I prefer to deliver a result, and the result is an artifact of sorts.”
– Sharran Srivatsaa
01:38 Let’s talk about proposals
02:23 Can you change the terminology?
02:33 Understanding the construct of proposals
03:17 What can you deliver in place of a proposal? (with sample script)
04:35 This is how Sharran approaches a proposal
05:10 Delivering an artifact to somebody who has already said YES
05:55 Turning an RFP into a 12-month action plan
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