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Episode 163: Million Dollar Language Patterns

Click Here to Get All Podcast Show Notes!

You know you need to market your business, but the thought of asking people to buy what you’re selling makes your skin crawl. You don’t want to be that sleazy seller who pressures people into buying your product. But if you actually love your offer and believe that people will benefit from it, then you must learn how to sell them.

So how do you sell your products minus the sleaze? Look no further because this episode will show you how to sell boatloads of stuff using three simple sales frames. Understanding and using these million-dollar language patterns effectively will dramatically improve your sales.

You can also listen to BSP Episode 121: 4 Words That Don’t Sell – https://sharran.com/episode121/

“One of the most important frames is the sorting question frame because when we ask the sorting question well, it opens up so many opportunities for us that it both starts the conversation smoothly and it helps to restart and rekindle a conversation as well.”

– Sharran Srivatsaa

Timestamps:

02:35 Why Sharran recorded this episode

04:25 Three magical frames you should master

05:18 What makes Sharran qualified to teach this stuff?

06:02 The difference between a frame and a script

08:30 Language Pattern #1: The Sorting Question – One of the most important ways to start or jumpstart a conversation

13:12 Language Pattern #2: The Logical Advisor Frame – A Powerful and non-manipulative way to help the buyer validate their emotional decision

19:45 Language Pattern #3: The Natural Invitation Frame – One of Sharran’s favorite ways to set up the next step or make an appointment

24:08 Three objections that generally come up at the end of a call

27:14 Recap of the three language patterns and how to use them

27:55 Four words that don’t sell