In this episode of the Million Dollar Playbook, Sharran talks about supercharging email marketing in order to keep up with the dramatically changing world of the modern customer. You may not realize it, but email marketing has changed, and changed extensively in the last five years. What worked then does not work now. To bring your listings closer to buyers and sellers, your email marketing has to be more than generic broadcasts—people want personalized messages that are truly inbox-worthy. That’s why Sharran is going to share his top 10 hacks to help you supercharge your email marketing.
3 Key Points
- Whatever you “know” about email marketing forget—it’s time to learn again.
- Use email marketing as a tool to reach out to your customers – don’t just send broadcast emails.
- Build a list of people that love you and build a business that you’ll love.
Show Notes
- 03:12 – It’s important to start fresh in every email marketing endeavor because today’s consumer is changing every single day
- 04:10 – Test to know what works and what doesn’t
- 04:52 – #1: The inbox is an intimate place
- 05:47 – The best email marketing tactics are personal
- 06:24 – The only reason people broadcast is because they don’t have time
- 06:44 – Pull your inner circle and take them off your marketing list – send them personal emails
- 08:28 – Email marketing needs to be 99% selfless
- 08:37 – The better email marketing happens when you put yourself into the shoes of your receiver
- 09:18 – #2: Your email should do 1 of 4 things for your clients…make money, decrease cost, increase joy, or reduce stress
- 11:07 – #3: The first five words of the subject line determine open rates
- 11:14 – Your recipient’s first name
- 11:30 – 4 others are: upgrade, go, congratulations, and new
- 11:48 – #4: The aura of exclusivity
- 13:10 – “Anything that has the aura of exclusivity changes the way that people interact with your message”
- 15:17 – #5: Ask for feedback
- 16:16 – When people reply, your email marketing is not broadcasted anymore – it becomes a dialogue
- 18:26 – #6: Two and a half swipes and you’re done
- 19:33 – What you think about marketing is irrelevant to the consumer
- 19:51 – It’s all about the consumer
- 20:23 – #7: Segment your list
- 21:44 – ABT: Always Be Testing
- 21:05 – Divide your list into 2
- 21:10 – Make the first 50 clients #1 and the next 50 #2
- 21:23 – All odd months, add to list 1 and even months to list 2
- 21:48 – Send the same message to both lists, but change the subject line
- 23:06 – Always give yourself a 10% margin of error
- 23:51 – #8: If you’re an advisor, act like one
- 24:36 – Real estate is for serious people
- 25:31 – #9: Stop worrying about the best time and date to send emails
- 26:56 – #10: Don’t send crap
- 28:28 – Bonus – #11: Love the unsubscribe button
- 30:49 – Build a great list of people that love you
- 31:15 – Respect the inbox for what it is and it will pay you back
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Show Notes provided by Mallard Creatives