In this episode of the Million Dollar Playbook, Sharran and Peter Hernandez, explore The 90 Day Hustle—a strategy that can lead away from the Valley of Business Death and into the Promised Land of Success. If you’re looking to renew your professional vision, and gain monumental leverage on your competition, this is the episode for you.
3 Key Points
- Stay focused on your goals—maintain your momentum and keep moving forward.
- You need CLARITY when it comes to your goals; revisit your goals explicitly time and again so you don’t find yourself operating on autopilot.
- Personalize your videos, emails, texts, etc.—the business of real estate is rooted in relationship.
Show Notes
- 00:39 – Peter and Sharran live in the space where strategy connects with reality
- 01:05 – Step back and realize where you are in the marketing cycle
- 01:29 – “Sharran is a genius…I have to give him credit for coming up with The 90 Day Hustle”
- 02:02 – The 90 Day Hustle is for those stuck between achieving or not achieving their goals
- 02:57 – There is an interesting cyclical trend in business—a trend most aren’t aware of
- 03:05 – People do their planning in the last quarter of the year, brainstorming ways to start the new year with a BANG
- 03:32 – But by February, focus wanes and people are looking forward to a break
- 03:40 – Spring Break (Easter, Memorial Day, etc.) help recharge, but everything starts to slow down again as summer nears
- 04:15 – Mid-July to October is where the magic happens – those are your 90 Days to create extreme leverage
- 05:22 – We are in a time of history where we can make a phenomenal difference in our clients’ careers and lives
- 05:35 – Peter shares an article that talks about the letter ‘U’ where the two ends are the beginning and end of your goal
- 05:45 – The bottom of the U is the “Valley of Death” where people lose their momentum and motivation because they feel far from both the beginning and end of their goal
- 06:21 – Focus on how far you’ve come and how close you are to achieving your goal
- 06:40 – The choice of greatness—that’s what determines whether you enjoy the 90-Day Hustle or struggle in the Valley of Death
- 06:59 – The number one thing we need is CLARITY
- 09:25 – People lose focus on their goals and ignore what they are actually doing
- 09:35 – “The Blinders Focus” – you have blinders on, your eyes are on your goal and you stay away from distractions
- 10:48 – Clarity: “What do you want to accomplish in the next 30 days?”
- 11:07 – Leverage: “What can you do in these next 90 days that will completely change the next two years?”
- 11:44 – Go back, review your plan, and get re-engaged with it
- 12:18 – Without a clear focus for the next 90 days, you’re not going to achieve anything
- 13:26 – Receptive clients and prospects are what makes these 90 days important
- 14:20 – You’ll have a great advantage if you stay focused while your competitors are “sleeping”
- 14:28 – There are four tactical themes to master for significant leverage:
- 15:01 – First: Videos—get more comfortable with them
- 15:26 – When you send a video to your client, it personalizes their experience
- 16:12 – Second: Old leads—are untapped resources
- 17:58 – Sharran talks about Robert Rodriguez, his accountability partner
- 19:21 – Everybody has old leads they can use
- 20:22 – People’s lives are changing every second and reactivation is a bonus
- 20:52 – Third: Personalization—real estate is person to person
- 21:53 – “The inbox is a very intimate place”
- 22:11 – Blast messages do not make an impact
- 22:28 – Personalize all your responses
- 23:22 – Start with something intimate to personally connect with your clients
- 24:34 – We forget that real estate is a relationship-based business
- 25:58 – Four: Gratitude—thanks is everything
- 26:45 – Commit to being grateful for 90 days
- 27:03 – Be 99% selfless and 1% selfish
- 28:38 – Nobody knows exactly what you do – vendors think all agents do the same things
- 30:32 – Show appreciation
- 15:01 – First: Videos—get more comfortable with them
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Show Notes provided by Mallard Creatives