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Every single day we get 14 million commercial messages. That means our prospects, clients, and leads are getting more. Can you imagine? We live in a world full of noise and clutter. So how can you cut through the clutter and build relationships with people? How can we invite them to work with us in whatever way? In this episode, Sharran shares three big ideas about the way we communicate to get noticed in today’s noisy world.
“If you want to be taken seriously, show up consistently.”
– Sharran Srivatsaa
00:00 We live in a world full of noise and clutter
02:33 How communication has evolved over the years
04:55 2 BIG learnings from running a 3-day email campaign between someone with millions of email subscribers vs. Sharran with 50k people in his email community
05:47 The #1 way to get through all the clutter
06:01 Big Idea #1: If you want to be taken seriously, show up consistently.
09:53 Big Idea #2: Social platforms are one too many; personal platforms are one to one.
13:46 Big Idea #3: If it’s expected and it arrives consistently, it’s not junk.
17:13 Here’s a big human learning
19:16 The one thing that bothers Sharran more than anything else
21:31 The best thing Sharran has ever done (and no one can beat him!)
22:39 Quick recap of today’s conversation
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