Every brand should be building a social media presence. If you’re not in people’s social media feeds, they won’t know you or your products. Creating a social media presence can be overwhelming if you don’t have a framework or strategic approach. Which social media platform should you be? What type of content must you post? How often should you post? These are just some of the questions that come to mind when thinking about building a social media strategy.
In this episode, Sharran breaks down his five-pillar social media strategy so you can implement it immediately. This strategy is simple and will cost you no money. It was developed based on countless hours of research and testing, which Sharran has done for you, so you won’t have to spend many hours experimenting on your own. If you can adapt this strategy to build your social media presence, you will win big time.
“The best content creators out there are in huge collab mode. They collaborate with each other, they like each other’s stuff, they share each other’s stuff, they support each other’s work, and that allows them to have this upper echelon of content creation on their own that you and I don’t have. And if we can fix that, even with our small set of cohorts, we win big time.”
– Sharran Srivatsaa
03:14 Two things for you to think about
03:34 #1: How to claim your medium
07:13 #2: What does it mean to piggyback on algorithmic discovery?
09:04 #3: Model, don’t innovate
12:24 #4: How to over-index on collaboration
15:34 #5: Why should you report on your metrics?
19:50 Recap of the five-pillar social strategy
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