Click Here to Get All Podcast Show Notes!
What if the key to your brand’s growth wasn’t trying to please everyone but picking a fight? In this episode, Sharran explains how creating an ‘enemy’ can skyrocket your brand loyalty and revenue.
Sharran reveals the game-changing concept that the most successful brands do. He explains how identifying a “villain” can sharpen your message and rally a loyal following. Whether it’s tackling frustrations, outdated business models, or a big machine, Sharran provides the framework for creating a movement around your brand. With examples from Apple, Starbucks, and even political figures like Donald Trump, he illustrates how having a clear “enemy” drives engagement and loyalty.
This episode will challenge you to rethink your marketing strategy and build a brand that people can truly get behind. If you want to create a brand that people can’t stop talking about, tune in to learn how picking a fight can make you rich!
“People don’t buy products, they join fights. And for you to have a great fight to win this rigged game, pick your enemy, plant your flag, and watch how fast your brand starts pulling in the right people.”
– Sharran Srivatsaa
Timestamps:
02:59 – Why brands with enemies attract loyalty and profits
05:46 – Attacking frustrations instead of bashing competitors
06:59 – The power of attacking outdated business models
08:21 – How to attack impersonal forces like “the system”
12:05 – The FIGHT method: Frustration, Identity, Guide, Honor, and Tactical Victory
18:13 – Examples of brands that successfully used the “enemy” concept
20:29 – Ethical guardrails when picking your enemy
21:41 – Here’s the BIG takeaway
22:36 – Steps to identify your “enemy”
Resources:
– Join the Future Proof Community
– Join the 10K Wisdom Private Partner Podcast, now available to you for free
– Join Sharran’s VIP Community
– ARC Multifamily Real Estate Investing
– Sharran’s Partnership Program
– Grab Sharran’s 4-Week MBA for Free
Connect with Sharran:
– X
– YouTube
Transcript:
[00:00:00] Hey, this is Sharran Srivatsaa. Welcome back to the Business School Podcast.. And I wanna tell you this, rich brands have enemies broke brands. Try to please everybody. Today I’m gonna show you how to choose your fight and when, meaning, if your marketing does not have a villain, you are totally invisible, and I’m gonna show you why picking a fight may be the smartest business move that you can possibly ever make.
[00:00:20] I’m gonna break this down, how to do each one of this step by step. Without losing your soul, all starting right now.
[00:00:32] One thing is for certain, just because it’s tried and true doesn’t mean it’s working right now. So the big question is this. Where can you learn what is working right now? The strategies, the tactics, the psychology, and the exact how to. How to grow your business, how to blow up your personal brand and supercharge your personal growth.
[00:00:54] That is the question, and this podcast will give you the answer. My name is Sharran Srivatsaa and Welcome to Business School.
[00:01:07] I bet you’ve heard this before. When everybody is your target market, no one is your target market, right? But today is gut check because here’s the truth that I’ve been thinking a lot about. Nobody follows a business that tries to be everything to everyone without you knowing, without you thinking about it.
[00:01:23] People follow a cause. People follow because they’re connected to something, a movement, a mission of some sort. You’re doing it because without even thinking about it, and the fastest way to build one. Violence. The fastest way to build one is to pick a fight. Now, this episode is called The enemy makes you rich because if you are marketing, if your messaging, if your positioning doesn’t have a villain of sorts, you are leaving loyalty, you’re leaving profits, and you’re leaving growth on the table.
[00:01:50] The reason is most people don’t wanna pick a side. I had one of my friends tell me, Hey Sharran, if you are a middle of the road, you are guaranteed to get hit. And a lot of people don’t want to pick sides. If you’re in the middle of the road, you’re guaranteed to get hit. That’s crazy, right? So today I’m gonna show you how to find your brand’s perfect enemy.
[00:02:07] I’ll show you how to, uh, uh, frame it the right way and how to turn, you know, casual browsers and followers into buyers and clients for life Now. All of this without being a jerk and without selling your soul. Because our job is to work hard and be kind and to make more money, right? So if you are, if you sometimes feel like you’re an overwork founder and you’re like, man, I’ve been putting out a lot of content.
[00:02:29] I’m trying to do a lot of messaging, but it’s not hitting, today is the day to fix it. And I think if you just nail this, and if you have a little courage, you will win big time. So let’s actually, um, kind of get into it, right? So the main part, the big part of what I wanna share with you is that there are few big pieces of the puzzle.
[00:02:44] So I’m gonna give you part number one, why. Picking an enemy works. Now, uh, I’m gonna explain how to pick an enemy a little, uh, before I answer. Don’t worry about it. But picking an enemy is really important, and I want you to just stick with me while I explain this. Most businesses stay stuck, right? Because they are afraid to offend somebody.
[00:03:05] Uh, uh, I think they think that, Hey, if I just show my value, if I just show my value, if I just do a good job and if I’m just helpful, people will buy from me. Well, why is that not happening right now? You’re probably thinking that why is my quote competitor, who is down the street from me, why is she doing better than me?
[00:03:21] Is it because she has a better brand? Is it because she has a better logo? Is she because she has a bigger social media following? What is it? And people, it’s wrong. I’ll tell you why. People don’t just BRI solutions, they join sides and you just want people to join your side. And, um, recently actually on social, I was trying to, you know, push the button and stir the pot to see what side of pe what side of the fence people are on.
[00:03:43] Like, I wanted to see politically what other people are on. I wanted to see it. I just stirring the pot and man did I get a bunch of hate, but I also got a bunch of love, which was insane. And like, I will tell you, there’s crazy, I, I did some research for the episode because I stats, their stats have backed this up.
[00:03:57] I found that brands that create a movement, like a clear us versus them type culture have three to four x more loyalty and lifetime value. By the way, lifetime value, lifetime value is when you acquire a client today, how much value do they have over time with you? So let’s say. Did you know that something like Starbucks’s lifetime value of a client is like $17,000?
[00:04:19] Like that’s crazy. You think you’re spending, you know, $5 or $10 every week. The on average, before a customer switches when they start and acquire a customer, Starbucks is lifetime value for a customers like $17,000 or something wild like that. So think about sports, right? You have Yankees versus Red Sox.
[00:04:36] You have Anaheim Ducks versus Calgary Flames. You have Heim Ducks versus LA Kings. You have. I’m just gonna keep using the on ham ducks analogy. You have the Lakers versus the Celtics. You have the bears versus the lions. Right? And the fans aren’t just cheering for their team, they’re cheering against the enemy.
[00:04:51] Right? And it’s the same with brands. Uh, think about, think about apple. Apple didn’t just win by being good. Yes, they’re good. They made the PC world the bumbling, confusing, boring other guy you, you saw. The ads is like, I’m a Mac, I’m a pc. It’s not just like I like a Mac, it’s just I’m not like those PC people.
[00:05:08] You saw Android and iPhone people just make these ridicule jokes about, oh, you have a green bubble. That’s identity, that’s loyalty, that’s money for you because people pick a side. Right? So given that, lemme give you part two. There are three types of enemies that you can use. Now let me explain how this works.
[00:05:27] Every business can just bash a competitor directly, but no, you should not do that. You should not bash competitors directly, right? That is, that’s not cool. And here’s the best part. You don’t have to, you don’t have to, and you shouldn’t. That’s just not cool. Here are the three types of enemies like you could really use, because I wanted to kind of break this down idea for you, but this is all based on your market.
[00:05:46] Of course. The first one is the frustrations. You want to attack what’s already pissing off. The customers. That’s what you want. You want what’s already like turning off the customers. For example, my friend is a marketing coach, and you could say, Hey, you could go after the whole, uh, the endless fake gurus selling 90-day magic bullets, right?
[00:06:06] You’re like, Hey, if you, you, I’m not, you don’t wanna be like the endless fake guru selling 90-day magic scripts, right? If you did that, now you know you’re throwing shade on the, on the fake gurus, and that means naturally you are not one. If you’re a real estate agent, you can throw shade on the average agent.
[00:06:22] Hey, the average agent will just take your listing and take pictures with their iPhone and list it on the and and put it on Zillow. You’re taking the average and, and, and, and throwing shade on the average. That is totally okay. And you wanna frame it like in a very thoughtful way. You wanna frame it like saying, Hey, um, are you tired of $10,000 masterminds to deliver just a PDF and a prayer?
[00:06:42] Me too. Now think about that. All somebody has gone through that, someone has pitched that even if they’ve not bought that, they’ve been pitched that. And now you are not that. Just because when you throw shade on something, you are not that thing and you automatically get people on your site. Right? So that’s kind of number one.
[00:06:57] Uh, go attack the frustrations. I. Number two is there are a bunch of outdated mo outdated models everywhere, right? You wanna attack the old way of what’s holding people back. So, uh, for example, um, take Starbucks. Starbucks didn’t attack any other brands. It the, the Starbucks just attacked, attacked the fast food coffee culture, right?
[00:07:18] What was the Dunkin’ coffee culture? They’re like, Hey, uh, grab a donut and grab a, grab a coffee. And what did they say? Hey, this cheap coffee that is, uh, under a fluorescent light and that’s in a, in a pot that was made seven hours ago isn’t coffee. That’s just terrible caffeine delivery. There’s some version of that that they attacked the outdated model.
[00:07:40] What did keto do? Like the keto diet or the, uh, Atkins diet when they came out, what did they do? They didn’t attack anything else. All they attacked was the food pyramid. They said, Hey, the food pyramid was made for, um, you know, one of the crazy presidents and now no one should be eating 43% of their diet in bread.
[00:07:56] And as soon as you realize that was true, you automatically believed in keto. Which is super interesting, right? So the second is you wanna attack an outdated model in a lot of ways. Outdated, outdated, attacking outdated models is a super easy way because it also shows that you’re new, you’re novel, you’re cool, you’re front-facing, et cetera.
[00:08:13] But you have to do a little bit of work because you gotta use the same version of talking about this over and over and over in your messaging, because that’s what resonates with people. The third I think about is like these, um, what I, I wrote down called the impersonal forces. You know, you wanna attack the big machine that nobody likes.
[00:08:28] For example, like I always attack the rat race. I love entrepreneurship. And I was like, Hey, if you wanna be in the rat race and you want to keep doing the nine to five and you wanna do the rat race, that’s fine. But the only way, like nobody ever, I only know one person that has gotten rich of earned income.
[00:08:43] Like, I actually know somebody who’s a billionaire who made it on earned income like that is I know one person, I know hundreds of people, many personally who, who made a ton of money, but, but not on the rat race, right? So, so for example, uh, financial advisors have built brands against Wall Street in, insiders, right?
[00:09:01] My friends Russ Morgan and Joey Muré, who are my money coaches, they believe they have, their entire brand is built against. Wall Street like it says. And, and by the way, I went on Wall Street. I’m, I love them. I work with them. Why? Because they, their brand is wealth without Wall Street. Like, the impersonal force is so powerful in this because they’re like, listen.
[00:09:24] And then they explain why. They’re like, Hey, why? You are invested in your 401k. They sell you the dream that today that you’re going to put $10,000 in your 401k and it’s going to be tax free. But do you think that, you know, 30 years from now when you take it out, it’s, it’s grown, but you’re, you’re gonna pay less taxes today.
[00:09:40] Uh, do you think taxes is gonna be lower 30 years from now or higher? Of course they’re gonna be higher, right? Because we’re not managing, you know, our tax taxes are not going down. They haven’t gone down in a very long time, and you have no access to any of that, those 401k funds, so. Russ and Joey make a really good point.
[00:09:55] They’re like the Wall Street machine was built to make Wall Street rich. I was on Wall Street. I get it. I mean, I made, the bonuses I made were sick. Like you have no idea. Like I made sick, sick bonuses. Right. And it was insane. And yeah, cool. I make good money, but then when I’m out, now I’m on the outside. I realize that that was just insane.
[00:10:17] And so we wanna find a different way again against this. Marketing agencies have positioned themselves against like algorithm changes or like the pay to pay platforms. You want to attack the big machine that nobody likes. It’s a really good thing. So, and mainly the idea here is you want to tell people that, hey, you’re not losing because you suck, you’re losing because this big tie in Tech Giant changed the rules because Google changed the rules because the Instagram changed the rules because the algorithm changed the rules because, you know, uh, the government put in subsidies, whatever it may be.
[00:10:47] When you tell people that now they’re on your side, you’re, you’re attacking this impersonal force, you’re attacking the big machine. So the key here is to pick one, and I, I’ll give you the three again. The first one is to attack a frustration. The second one is to attack like an outdated business model.
[00:11:00] And the third one is to attack a big machine. And the key is to pick one and own it and beat the drum over and over, and over, and over until either people love it. They leave and it’s okay because people that love it will refer you, will work with you, will recommend you. People don’t realize this. When you are a middle of the road person, you will feel like you’re light, but you will be poor forever.
[00:11:23] Right? And I don’t know how else to tell you this. You already have opinions. Just own them. Now, I’m not telling you to. Walk around and say, Hey, I’m pro-Trump or pro-Hillary. I’m a Democrat or Republican. I’m pro-life or pro-choice. I like money, or I don’t like money. I like the Yankees, or I don’t like the Yankees.
[00:11:38] Uh, I like the ham ducks. Or, I don’t If you don’t like the anaham ducks, I’m not talking to you, by the way, but, but my point is, the point is very simple here, which is you already have certain opinions. Now you don’t have to broadcast them in a, in a deeply high way, but you can use an enemy to throw shade against that which you don’t believe is good for your ideal customer.
[00:11:56] Now you must be asking Archer Ron, I understand all of this. Now give me like a framework, a formula on how I can actually find, uh, and break down, find my villain. We’ll find my enemy here. So, uh, I built something called the fight method, F-I-G-H-T. I had to think about it for myself so that I’m gonna give this to you as well.
[00:12:11] The fight method looks like this. The first one is f for fight, the frustration. What specific frustration makes your. Customers or your clients blood boil. Not vague, like super specific. So if you are helping a, your customer get out of, uh, you know, get outta debt and get out of the rat race, you say, Hey, the nine to five rat race is a terrible thing, and you see it over and over and over again.
[00:12:33] So you say, Hey, I wasted $20,000 on a, on a, you know, a traditional Facebook agency and I got nothing. This is why we’re different, right? So when you do that, it it, it really nails a frustration. So f for frustration. The second is I, the I for identity. Can you turn that frustration into a person or a system or a thing that they can picture?
[00:12:54] So like for example, um, I’ve been using this a lot and I say, uh, um, I just started, by the way, if you are on YouTube, go follow me. I just started posting on YouTube. I’ve got like, I think like 10 videos, 10, 12 videos that I posted in the last few months. And it’s starting to gain traction now almost at like, I.
[00:13:08] Let the, let the podcast market, I’m almost like 10,000 subscribers, which is kind of fun to see it grow. So I’m gonna crush it. I’m gonna do a lot more YouTube content, but I talk about this where I’m making like finance or personal money, personal finance based content. And I’m like, Hey, this is how a finance bro would, uh, explain this.
[00:13:23] So the finance bro who drives a Lambo but never delivers. Right. It’s, what am I doing here? I’m turning their frustration into a person or a system or an identity. They know that person. They know the person that is a quote abro online who’s driving a purple Lambo, and you’re like, man, I like, I hate that dude.
[00:13:39] Right? That’s super interesting. When you turn that in, identity, people start to make that person the villain. The third is. Uh, G. So F-I-G-H-T fight. So FI. So F is for, um, frustration, I is for identity. G is for guide, G for guide. You wanna position yourself as the guide, not the hero, right? When you say, I’m amazing, I can do this for you.
[00:13:59] Look at me, I kick ass. Like I, you know, I’m the best. Like, that is terrible. You want to be, uh, you don’t want to be the sa sage from the stage. You want to be the guide from the side. You don’t wanna be the sage from the stage. You wanna be the guide from the side. You’re not saying I’m the best, you’re not saying I’ve, what you are saying is, I’ve walked this road, I know the traps.
[00:14:22] I will help you. That’s what you’re saying. That’s the cool part in, in all of this. And so when people trust somebody who has al already been there, but. To show that you’ve already been there. You either have to show that you know you had the success, but you, and you’ve learned this lesson, you have a blueprint along the way, right?
[00:14:39] People don’t want a king, people want a Sherpa, right? And it’s your job to be the Sherpa, not the mountain. That’s the cool part here. So F-I-G-H-T-F for frustration. I for identity, G for guide H. H for honor, you gotta kind of. It’s a big word. You gotta honor the customer or the client in some way, right?
[00:14:56] You don’t want to make them feel dumb for getting tricked, right? So if you’re in the real estate business, this is very interesting. If you’re not in the real estate business, I’ll tell you about this. I always use real estate based examples because people find it very easy to understand like buying and selling of a house, right?
[00:15:08] And that’s why it’s super easy to explain this. So there’s a marketing campaign that, you know, if you, if you list your home for sale and it doesn’t sell in the real estate business, they call it an expired listing. Meaning you had your listing for six months, it went on the market and it expired, meaning it.
[00:15:20] No one bought it. Right? And so there was this campaign created by several gurus out there called We Have Succeeded, where they have failed. So real estate agents around the community will send you postcards and flyers and, and messages and say things like, we have succeeded where they have failed. Which is terrible because you’re not honoring your customer.
[00:15:38] You don’t, you don’t wanna make them feel dumb for getting tricked or having a bad experience because they chose somebody else. You wanna frame it differently. You wanna frame it as, Hey, you are smart and you’ve just been dealing with a broken system. You want to blame the broken system, you want to tell them that they are good, but their system was broken.
[00:15:55] They had the right in intentions, but the system didn’t work for them. And that’s what builds instant trust. You wanna separate the system from them as a, as a person, and that that decision overall, right? So that is h, to honor them in some way. I get really, really irritated when I see folks like, you know, make you feel dumb for making the decisions because now you’re going to make a better decision because this new vendor is much better.
[00:16:16] Like it says, total bs. And so I give you the F-I-G-H-T. So F for frustration, I for identity, G for guide, H for honor. And now T, you gotta have T for some kind of tactical victory in some way. You gotta, we gotta give them a fast win. Even if that win is in the thinking, even if the win is in the clarity, even if that win isn’t the insight, even if the win that makes them feel better, you gotta show them that one simple adjustment that they can make today gets them a result.
[00:16:42] You’re like, Hey, do this. Uh, you know. Put this, put a penny in this place and you will get this or change, tie your shoelaces this way, or, you know, put a pinch of Himalayan sea salt in your water and you will feel better. Whatever it is, you wanna have some kind of tactical victory. That’s why taking your ideas and sharing them freely online is a really good thing because you’re deploying good will into the marketplace.
[00:17:02] So when you say, Hey, here’s a free checklist of five investments that founders can use to beat inflation without spending 20 hours on researching Now. Again. Totally. It’s a mouthful. I made that up. I can’t even repeat that. But when you say that, Hey, here are the five mistakes that I made and the things that I did to solve them, and it’ll take you one minute to do each.
[00:17:19] That’s good because you’re giving them a tactical victory upfront. Most people online are doing these lead magnets. They’re like, Hey, uh, opt-in and I’ll, I’ll give you my free investing masterclass or opt-in. I’ll send you my home buyer guide that’s 97 pages long or opt in and I’ll give you a free quote.
[00:17:33] Like, you don’t want any of that. We are in the world, not of a lead magnet. Of a micromagnet, you can say, Hey, use this prompt to write your next best email subject line. Not here are 25 subject lines to swipe from. They want something right away that they can use right now to do something immediately.
[00:17:49] We’re in the world of a micromagnet, not a lead magnet. That’s why you want the tactical victory right away. So. That’s the little fight overall. Um, f for frustration, I for identity, g for guide, h for honor, t for a tactical victory. You wanna make this memorable. You wanna make it repeatable. You wanna make it actionable.
[00:18:02] You want, this is, this is really good, right? So, so lemme give you part four in this process. I wanna give you, you’re like, Sharran, is this really true? Do people actually do this? Really like, well, yeah, I wanna show you some real brands who got this right now you’re not making this up. You’re not following a playbook that is you, you’re really following a playbook that’s worked forever.
[00:18:21] And most people, you do it without even realizing it. So, uh, whether you’re political or not, uh, depending, it doesn’t matter where on the aisle that you sit. Trump has created an insane. Feverish fan base, right? He’s built all, all this loyalty by saying what he says, what did he say? Fake news. He’s literally branding that side.
[00:18:43] And so whoever believes in fake news, whoever sees one, you know, one example of that instantly, an now on his side or that he talks about career politicians. What, what is he doing there? He’s putting all of them in a bucket. He’s making them, he’s, he’s, he’s labeling that avatar. So now he’s not that. That’s why he’s getting a lot of people that are on his side, right?
[00:19:04] My friends Russ Morgan and Joey Muré at Walt Without Wall Street. What did they do? They built this exact brand. Their brand is Wealth Without Wall Street. Like how much clearer can you get about seeing, hey, this big machine is not helping you reach your goal of financial freedom. Or you take, uh, apple.
[00:19:21] Apple literally built loyalty against the, the boring PC guys. They even made these ad that says, you know, Mac and pc, they had like a stuffy, you know, dude on the PC and like a really cool hip dude on as a Mac and talking to each other, right? What did Starbucks do? They really built loyalty against cheap and soulless coffee, and they created this what idea, what they call like the third place or the third home where like the third place, right?
[00:19:44] It’s like you got work. You got home and the third place is Starbucks. So literally they’re like, man, if I left either home or work, the only third place I go to is Starbucks. Or like when McDonald’s, when they launched their premium coffee to compete, what did they say? The enemy, the their enemy was Starbucks.
[00:19:58] Their enemy was the overpriced, complicated drinks that Starbucks maze. Right? Which is so fascinating if you think about it. The best brands. Always have someone or something that they’re fighting. Maybe something conceptual, maybe something that is a frustration, maybe something, the big machine. You don’t have to call out your competitor.
[00:20:13] None of these, these people called out their competitor. They called out the idea, the frustration, the institution, the machine, the system that’s holding them back from achieving their goals. Now, I never feel like I have to say this, but for the amount of hate I’ve been getting, uh, I feel like I have to say this for a second.
[00:20:28] So Pierce part five. We need to have some ethical guardrails around the things that we do. And so here’s my kinda last piece, which is you want to, uh, fight the forces, not the faces, right? I don’t turn around and say, you know, so and so is a terrible person. No, I just say the average agent is a terrible person.
[00:20:44] Or I say, the fake gurus are terrible, right? Or I say, someone who has never actually done this is teaching you what to do. That’s terrible. So. You want to fight the forces, not the faces. You are not here to ruin someone’s life. That is terrible. That karma will. That is that the world is in karmic balance and you will get destroyed for that.
[00:20:59] That is wrong. So you are not here to ruin someone’s life. You are here to rally around people. Around a better way. You’re here to like organize a cause that get people in your corner so that you could serve them in a better way. You want to attack broken systems, not individuals. You want to, uh, uh, attack bad methods, not people’s character.
[00:21:18] You wanna, you wanna attack problems, uh, not personal brands. You want. Here, here’s like a quick gut check. You wanna ask this? Would I be embarrassed showing this to my kid? If yes, don’t post it. Just ask that, that’s a really quick gut check. You wanna stay classy, you wanna stay savage, and you wanna build movements that support you.
[00:21:37] You don’t wanna build mobs. That’s not what you wanna do. So here, here’s kinda like the big takeaway from you today. Number one, people don’t join products, don’t buy products. They join fights. And for, for you to have a great fight that you can win, bef you can win. This rigged game is to pick your enemy, to plant your flag.
[00:21:55] And to really kind of, um, watch how fast your brand starts pulling in the, the right people, the kind people, the loyal people, the rating fan people, the people that will, are clients for life that will refer happy ones to you. So. Today, not next week. You gotta name your villain. You gotta own it. You gotta frame it and you gotta let your marketing finally start working as hard as you do, because I know you work your face off.
[00:22:20] So I hope this was helpful to you. Probably. Uh, I, I’m gonna include the entire show notes here and the entire transcript of this episode in the show notes. So like you can go rip the whole thing off, drop it into chat, GPT, which I think you should do, ’cause it has the entire playbook here. And then use it to ask you questions to build your own brand.
[00:22:36] Literally. Here’s what, here’s what I would do. Go to the show notes. Copy the entire transcript, put it into AI and say, Hey, use this as a format for me to and, and help me build my villain, help me build my enemy, and ask me questions one by one about me and my business that will help me do that. And it’ll ask you questions one by one, and it will use this framework to help you define.
[00:22:57] Your enemy or your villain, you don’t even have to do it yourself. I really hope you do that. And if you do it as soon as you do it, uh, send me a screenshot that you did it. Hey, listen, I have no idea whether you like this or not. Uh, we’ve been doing this, uh, I, I sit here thinking about what would make, um, a great episode for you.
[00:23:11] So please do me a favor. If you like this, can you take a screenshot and post on social and tag me that way? I know you like this and I can make more like this for you, so just do me a favor. You don’t have to go leave a review or anything like that, which just. Too irritating and boring for you. I know, and I don’t, I don’t really care if I get a hundred reviews or whatever.
[00:23:27] I just care that you’re listening, and I want to know if I can make more like this for you. So please, if you, if you like this, screenshot, this episode, post it and tag me. That way I can make more like this for you. Till then, remember the seven magic words. Work hard, be kind, and make more money.
[00:23:48] Hey, it’s Sharran, I have a cool gift for you. Since you like this podcast, I actually have an ultra super secret private podcast that I make just for my partner companies and the CEOs and influencers that I advise. It’s called 10 K wisdom because I try to wrap 10, 000 worth of value in every single episode in just under 10 minutes.
[00:24:12] That’s why it’s called 10 K wisdom. It’s raw. It’s real. It’s got no intro or outro or anything like that. It’s just straight to the point and to the insights. Since you like this podcast, I think you will like that. So for the first time, I’m making it available to you. Just go to 10Kwisdom.com the number 10K wisdom.com and my team will activate it for you as my gift. Go to 10Kwisdom.com. I’ll see you there.