Episode 57: How to Use Video – The Easy Way to Build a Brand on Social Media

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Did you know that 80% of consumers can recall a video they have watched in the last month? As digital marketing evolves, we continue to see trends favoring video content. According to the Cisco Annual Internet Report, online videos will account for 82% of all internet traffic by 2022. So, businesses are now actively using the power of video to boost their brands. And you can, too — even if you don’t have a huge marketing budget. You don’t need any training, fancy equipment, complicated editing, or rigid scripts. Just tune in to today’s episode, take note of Sharran’s 9 Tips to Build a Brand Using Videos on Social Media, and you’ll be ready to shoot your first video as soon as you finish listening to this podcast.

“A picture is worth a thousand words, but a video is worth a thousand pictures.” 

– Sharran Srivatsaa

Timestamps:

00:00 Can you really shoot videos with no training, equipment, editing, or scripts

01:42 How to deal with the fear of the unfamiliar 

06:37 What can you use in place of fancy equipment 

08:05 Why use social media stories to experiment doing videos

09:50 Sharran’s simple structure: Hook, Story, Teaching + frictionless invitation

12:25 Using the Q&A format to repurpose your videos easily

15:02 Produced video vs. raw video and which platform should you use 

17:07 Why do videos have higher algorithmic value 

19:30 Why you should forget about CTA and focus on CTE instead

21:53 It’s definitely faster to create a video than any other content

Resources:

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