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Last week, Sharran discussed the 3 Commandments of Email Marketing. So think of this episode as part 2 of the conversation around emails. If you send emails of any kind to your clients and prospects or to build your brand, this episode will be helpful to you because Sharran shares insights from his ten years of experience writing emails. His team sends over a million emails a month to a very engaged list and has sold over $10 million worth of stuff from emails without having to do sales calls. If you can wrap your head around these 7 Deadly Sins of Email Marketing and make an effort to avoid doing them, you will see powerful results. So let’s dive in!
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“The best emails are written like a conversation.”
– Sharran Srivatsaa
Timestamps:
00:00 Introduction
01:56 How will you benefit from this episode?
03:11 Deadly Sin #1: It’s not marketing; it’s a conversation
06:10 Deadly Sin #2: Being middle of the road and not being edgy
08:07 Deadly Sin #3: Having no onboarding
10:43 Deadly Sin #4: Copying a copywriter
12:01 Deadly Sin #5: Not obsessively growing your list
13:47 Deadly Sin #6: Obsessing over the wrong stats
17:12 Deadly Sin #7: Not selling
21:21 What would happen if all the salespeople stopped selling for 24 hours?
22:09 Quick recap of the 7 deadly sins
Resources:
– Sharran’s Partnership Program
– Join the 10K Wisdom Private Partner Podcast, now available to you for free
– Grab Sharran’s 4-Week MBA for Free
Connect with Sharran:
– YouTube